Thanks to the great work of PLAs Project Outcome, public libraries are now capturing immediate outcome data to bolster their advocacy efforts. While these immediate outcome surveys are invaluable as a feedback mechanism for evaluation and program improvements they only scratch the surface of getting at real tangible outcomes that are measured by actual changes in behaviour, status and/or condition of the individuals who attend the programs at the library.
Outcomes:
1. Understanding the benefits of tangible outcomes versus immediate outcomes
2. Challenges of tracking outcomes over time
3. How to get started tracking follow-on outcomes
