We all want our library to be an inviting and engaging space for users, but sometimes we create signage and posters that undermine our best efforts. What message does your signage send to your users? Does it effectively communicate your brand? Learn best-practices tips for creating visually appealing, cohesive, and effective signage in this interactive, hands-on workshop. Well bust the myth that some people just have an eye for it with concrete tips, budget conscious resources, and exercises that can help you build an excellent visual marketing plan.
Learning Outcomes
Create and place effective signage
Locate and evaluate free resources for marketing efforts
Create and communicate marketing guidelines to your organization.
