Why are some initiatives more successful than others? Why do some people have more sway than others? Why do our “advocacy” efforts so often go nowhere? There is an abundance of research into these and related questions, some done by researchers working with Ken Haycock’s international team looking at factors affecting decisions about library funding. Learn about the six key principles you should master to be successful in any political situation — and every situation is political! Filled with examples of positive and lack of use of influence, you will gain insights and strategies for moving ahead the project or initiative that is important to you and your organization or community.
Learning Outcomes
1. Know six principles for influence;
2. Know when and how to apply principles of influence;
3. Understand the importance of context for decision-makers.
