Libraries are changing at a rapid pace, but the public’s perception doesn’t always keep pace.
Merchandizing, rebranding, implementing community-led practices, integrating new services from tool and seed libraries to incorporating maker culture, are just a few of the progressive steps taken on the quest to meet community needs and redefine ourselves
but how are we telling our story? Conveying our message? Marketing our valuable and innovative services?
Whatever your current struggle or triumph, the real success comes with effective communication and positioning ourselves as unique sources of value…unlike anything else.
Discover ways to overcome the hurdles of misconception and get our message out.
Participants will:
– Gain insights from marketing efforts that have successfully changed public perception
– Discover ways to ensure your promotional efforts add to your brand story rather than distract/dilute it.
– Learn how to better express your value so the message gets outside your doors – find the right stories.
