The most important job we have as Library professionals is marketing. And marketers, strategists or advertising gurus all know a simple truth: When developing a brand, advertising or fundraising effort — everything is strategic and aims to influence or change perspective. Yes, everything.
And this is certainly the right time for Libraries as we are in the midst of a struggle for relevance, market share and more importantly, mind share.
Do you have questions about your Library’s branding, promotional efforts, campaigns, environmental graphics or marketing? Interested in changing perspectives and influencing people to see Libraries in a new way?
Book an individual consultation with Jamie Hardie Partner / Strategist at Hardie and Company Advertising. With firsthand experience working with a variety of Library systems, he can help you launch a new project, explore new ideas, and truly make a difference.
