Each year, Mintel global analysts identify and analyze key consumer trends for the coming year. Mintels trend expert Stacy Glasgow will guide attendees through events, products and services influencing consumers in 2016. With examples from technology, retail, food and drink, beauty and personal care, finance and more, this session will be packed full of exclusive Canadian and US consumer data from Mintel and backed by real-world examples. This presentation will provide insights on how todays consumer thinks, feels and acts, while analyzing key changes across culture, society, brands and markets to give you an in depth understanding of what 2016 has in store.
Learning Outcomes
Learn about the key consumer trends impacting the Canadian and US markets in 2016
Investigate the shifts in how consumer access information and make buying decisions
Identify the implications of these trends and how they will continue to shape business decisions
