The Federation of Ontario Public Libraries (FOPL), with the assistance and support of SOLS, OLA, and OLS-North has undertaken to fund a province wide social media marketing campaign on the value and impact of public libraries. Hear about the process for developing the provincial tagline for public libraries and how you can be involved. Learn about the creation of a measurement system and sustainability plan through an advanced dashboard as well as the development of an Open Media Desk staff by professional journalists. Come here about our exciting project, future plans, and the results to date.
Outcomes:
– Learn about the branding project and tagline.
– Get marketing advice and strategies.
– Learn influence and advocacy skills.
