Struggling to engage with the youth of today when Twitter and Facebook just aren’t cutting it? Snapchat might be the answer you seek. With over 200 million active users and significant popularity with teenagers and millennials, Snapchat can give libraries an opportunity to engage with users on their own turf! In this session, explore how Western Libraries, in collaboration with Western University’s communications team, is harnessing the popularity of Snapchat to engage with our young audience. Learn best practices for telling your library’s story with Snapchat’s My Story feature, delve into the importance of understanding your audience, and get inspired with examples of Snapchat stories created by Western Libraries. Totally new to Snapchat? Consider yourself a Snapspert? Newbies and Snap veterans will team up to learn about all the fun features Snapchat has to offer. Join us for a fun hands on session and conquer your fear of ghosts.
Outcomes:
– Best uses for Snapchat in libraries
– Best practices for storytelling with Snapchat
– Snapchat accounts to follow for inspiration
– How to navigate and use Snapchat
