Discover how to build a real campaign, one that bridges the “gap” and reaches Joe-public outside your walls.
You’ve branded, adopted community-led practices, merchandising. Perhaps you’ve implemented new services from tool and seed libraries to incorporating maker culture. But the word isn’t getting out.
The answer comes in how you are marketing these valuable and innovative services.
Whatever your struggle or triumph, real success comes with effectively getting your message out. All else is folly. Imagine building a fuller advertising campaign that also enriches the experience for all involved.
Outcomes:
Participants will gain insights into campaigns that influenced public perception, and learn the strategic thinking and process needed to develop real campaigns that change minds and warm hearts.
